BlueSwarm is a social fundraising platform that helps Universities, Non-profits, and political organizations leverage the existing social networks of their supporters to raise money. In October 2010, BlueSwarm officially changed its name to “Fundly.”

The strength of online Social Fundraising is rooted in the concept that the best donor base is a broad donor base. Everyone should be able to contribute - no matter the size of the donation - and the best way to reach a broad donor base is to use social networks that already exist. When friends ask friends for support, a positive response is 10 times more likely, and the resulting gift is 52% higher. Most organizations have understood this dynamic for some time but were limited in their ability to organize and manage volunteer fundraising at scale. BlueSwarm’s platform has scaled to support thousands of volunteer fundraisers for a single organization, with each fundraiser leveraging their own personal social network.

To date, BlueSwarm has helped organizations raise more than $150 million.