Booyah, headquartered in San Francisco, Calif., is dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. Booyah is defining a growing new market called Real-World Gaming.

As featured by the New York Times and played by over 4 million people, MyTown is the most popular mobile location-based social game that turns the real-world into a game of Monopoly. Players can use their mobile devices to search for their favorite local places in the real world. In 2010, Nightclub City was the top rated social game on Facebook played by over 20 million people using real music, artists, venues, and brands. Booyah’s newest game, DJ Rivals, is played by over 1 million people and utilizes rhythm and role-playing elements, where players can earn new moves and in-game cash by battling other DJ’s at nearby real-life locations. h.

The entire development team draws its creativity not only from highly respected studios, including Blizzard Entertainment, Activision, EA, and Insomniac Games, but also from a vast array of industries, such as the semi-conductor, consumer web, and social gaming space. Booyah is financed by Kleiner Perkins Caufield & Byers’ iFund.