CitySquares.com is a website that features all the local businesses in communities, specifically neighborhoods. This hyper-local content either cannot be found elsewhere online, or is disaggregated across many different sites, making access cumbersome and tedious. CitySquares.com provides local, independent businesses with an opportunity to reach out to a highly targeted local online audience through its highly trafficked, consumer facing website. Local advertisers are able to take advantage of the search engine optimized information architecture and fully customize and personalize their CitySquares.com advertising campaigns through enhanced business profiles, display advertising, Email newsletters, and professional online video. Founded in 2005, the company has been extensively focused on sales and marketing. It has successfully proven its sales model, and is consistently generating and growing revenues. The company continues to exploit the significant, but underserved, local merchant advertising market, projected to reach $13 billion by 2010.