College Tonight, Inc. is a publicly-traded social media company based in Los Angeles that develops and operates various properties focused on the college demographic. Following the line strategy of helping advertisers effectively reach this often fickle demo speaks to the core of CTI’s ideology; establishing strong relationships between sponsors and students online and offline, and fundamentally improving the advertiser’s bottom line. As traditional advertising methodologies are proving increasingly ineffective with younger demographics, College Tonight, Inc. develops and operates properties that allow sponsors to advertise in ways that are inherently a part of the college experience, while providing students with fundamentally utilitarian services.

College Tonight has similar functionality to the dominant social networks MySpace and Facebook. TechCrunch’s coverage of other college-based social networks can be seen here.