The experience is centered on the personalized TV guide. On MeeVee, you select from a list of favorite actors, genres, subjects, or enter keyword interests (e.g. “golf”). The guide then finds upcoming programming based on those interests. It’s a saved search so it’ll keep looking for those programs for you until you remove the interests. If you love “Jennifer Aniston”, you can add her as a favorite actress or keyword and, until you delete her, all shows or movies on TV with Jennifer Aniston showing through your cable or satellite provider will populate your guide. If you are willing to invest the time, you can build a totally customized TV guide and ditch the universal grid completely. It’s an easy-to-use application and it’s a nice model for building a personalized web experience. The TV listings widget (called “MeeVee Guide”) they’ve built shows your personal guide to visitors of your pages on other sites. You can add to a page by pasting a snippet of code to it.