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Traffic Stats
- Keywords: gift, card, auction, prepaid, giftcard, gift-card, behavioral-economics, discount
PR: 0
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IP: 173.201.243.128
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TC50: Gift Card Auction Site Rackup Aims To Shake Up Market
Leveraging the power of the Web, behavioral economics and an applied branch of game theory called auction theory, Rackup is surfacing today at TechCrunch50 with a bold play...Read more...
Company
- Company Name: Rackup
- Homepage: http://www.rackup.com
- Twitter: rackup
- Category: ecommerce
- Number of Employees: 12
- Founded: 1-Jan-2008
- Tags: gift, card, auction, prepaid, giftcard, gift-card, behavioral-economics, discount
- Description: gift card auctions
- Overview:
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Rackup leverages behavioral economics to disrupt the $100B gift-card market and, more generally, the prepaid market.
Fun, fast and thrilling, Rackup.com features a revolutionary gift card auction where winners always get more than they pay for.
Rackup promotes customer engagement, drives traffic to retailers and increases revenue.
Rackup’s team is lead by Marc Rochman and is supported by a Board that includes Prof. Paul Milgrom, one of the most prominent experts in auction theory, and Prof. Dan Ariely Author of “Predictably Irrationalâ€.
Rackup places prepaid back at the center of marketing strategies and will change forever the way people buy.
| Name | Title |
| Marc Rochman | Founder-CEO |
| Name | Title |
| Brandon Levine | VP of Business Development |
