As of March 14, 2008, Rapt, Inc. was acquired by Microsoft Corporation. Rapt, Inc. offers media monetization solutions, and technology and strategic advisory services to media companies. The company also provides advertising yield management solutions. Its software applications, such as price director, inventory manager, and business advisor delivers price optimization, inventory management, and yield analytics solutions. The company’s software also enables companies to price, predict, and provision their advertising assets. Its advisory services help companies to design and implement practice revenue management processes in their organization. Rapt, Inc. was founded in 1998 and is headquartered in San Francisco, California with an additional office in New York City.