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Traffic Stats
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IP: 74.201.123.13
Online
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For Teracent Rival Tumri, Google Becomes A Frenemy
Google's acquisition of display advertising startup Teracent yesterday had significant meaning for rival Tumri; the San Mateo-based advertising platform now counts tech...Read more... -
Google Acquires Teracent To Apply Machine Smarts To Display Ads
Google's on a bit of a shopping spree this holiday season. The search giant just acquired AdMob for $750 million a few weeks ago. Today, Google has acquired display adver...Read more...
Company
- Company Name: Teracent
- Homepage: http://www.teracent.com
- Category: advertising
- Description: Display advertising
- Overview:
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Teracent’s Intelligent Display Advertisingâ„¢ creates display ads entirely customized to the specific consumer and site – a proposition for marketers that was, until now, cost and time prohibitive. By deploying an unlimited number of ad creative combinations through a single ad unit, Teracent’s sophisticated machine learning algorithms instantly decipher and select the optimal creative elements to formulate each ad impression. With a flexible architecture and fast implementation Teracent’s Intelligent Display Advertising has delivered outstanding results for marketers in verticals such as Retail, Automotive, Financial Services, and Employment.
| Name | Title |
| Chip Hall | SVP, Sales & Marketing |
| Nick Cherry | VP, Business Operations |
| Name | Title |
| Adam Beguelin | Angel Investor |
| Ernest Lam | VP, Engineering |
| Vikas Jha | Founder, CEO |
