VERIDOO.com is a newly launched online social networking environment that targets 20 to 45 year-olds in the general market as well as the burgeoning second and third generation multi-lingual U.S. Hispanic youth demographic. Members are not only empowered with the standard tools for what VERIDOO calls “Virtually Everything You Do Online Everyday,” but through the use of a unique convergent media platform of applications, the online technology allows its users to create their own personal content on a customized web “Channel” of their own, for which VERIDOO will reward high performance Channels with affiliate brand sponsorship for individual creators.

These “Channels” are essentially user-created blogs that feature media-rich content (similar to tumblr). VERIDOO hopes to leverage the popularity of certain user channels by offering advertisers the chance to partner with popular users, thus creating an incentive for users to create popular content.