Yodle is a local advertising enabler giving businesses increased ability to reach their audience and measure their advertising efforts. Yodle operates a 3-step process : first, Yodle provides tools to local advertisers to publish ads that will appear in relevant searches in major search engines like Google, Yahoo, MSN, and SuperPages. Second, Yodle drives these leads to your website (if you don’t have one set up, you can contract with Yodle to create one of their custom adverSites). Third, Yodle’s advertising and subsequent site visits will generate leads and calls that Yodle tracks for the advertiser and helps to optimize via their lead management and call tracking tools.

The service has generated over 120k calls to date, and pricing ranges from under $1000 for small local businesses to over $5000 for large businesses. Other competitors in the click-to-call and local advertising spaces include Ingenio, MerchantCircle and Orangesoda.com.